کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1019105 940389 2007 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Achieving adaptive ends through equivocality: A study of organizational antecedents and consequences
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Achieving adaptive ends through equivocality: A study of organizational antecedents and consequences
چکیده انگلیسی

Confronting complex situations is the hallmark of strategic decision-making. While these situations may be perceived as equivocal, organizations must cope, act, and thrive within such ambiguities. This study explores the manifestation and regulation of equivocality during strategic marketing decision-making. The results indicate that organizations that tolerate ambiguity perceive greater equivocality in problem situations and exhibit greater adaptive behavior; however, the findings come with a caveat: while experienced firms may enjoy these benefits, the situation is more complex for firms with limited product-market knowledge.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 60, Issue 4, April 2007, Pages 305–313
نویسندگان
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