Knowledge creation process in new venture strategy and performance

Building from Nonaka's theory of knowledge creation, this study examines the role of knowledge creation process in the relationship between new venture strategy and firm performance. Using data from 165 firms in Taiwan's new ventures, knowledge creation processes, including socialization, externalization, combination, and internalization mediate the new venture strategy-performance relationship. The results suggest the need for consideration of knowledge creation process as a mediator in the relationship between new venture strategy and firm performance.