کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1019174 | 1482854 | 2006 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
Though value has received significant attention in the marketing literature in recent years, research on the concept has been somewhat limited in the context of online shopping, particularly in regards to empirical hypothesis testing. This paper examines the relevancy of value dimensions for online shopping and the relationship between value dimensions, preference towards the Internet retailer, and intentions. Findings from the large-scale study indicate that utilitarian value is more strongly related than hedonic value to preference towards the Internet retailer and intentions and that shopping frequency can play a moderating role. The paper concludes with a discussion of limitations and managerial implications.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 59, Issues 10–11, October 2006, Pages 1160–1166
Journal: Journal of Business Research - Volume 59, Issues 10–11, October 2006, Pages 1160–1166
نویسندگان
Jeffrey W. Overby, Eun-Ju Lee,