کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1019236 | 940411 | 2006 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
This study examines the relationship between a marketer's use of various attempts to influence a nonmarketing coworker and the coworker's perception of marketing as a credible source of high-quality communications. Research on this topic is important because both the distribution of market intelligence to other firm members and the organization's response to that intelligence depend on marketing's interactions with members of other organizational functions. Results provide general support for the effect of organizational environment and interfunctional dynamics antecedents on marketing's use of various influence strategies and on the outcomes of using those strategies. Implications and future research opportunities are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 59, Issue 7, July 2006, Pages 829–837
Journal: Journal of Business Research - Volume 59, Issue 7, July 2006, Pages 829–837
نویسندگان
Daniel J. Goebel, Greg W. Marshall, William B. Locander,