کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1019247 | 940416 | 2007 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumer heterogeneity evolving from social group dynamics: Latent class analyses of German footwear consumption 1980–1991
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Boundedly rational consumers rely on their social environment as a source of information. Drawing upon psychological theories about social comparison processes, the author hypothesizes that social reference groups underlie market segments. New reference groups can emerge from social comparison processes, leading to the development of new submarkets and the evolution of aggregate consumer heterogeneity. The author has used a series of cross-sectional surveys on the footwear consumption of German men between 1980 and 1991 to test these propositions. By using latent class models, this study describes the emergence of a submarket for athletic shoes as a function of the appearance and establishment of a new social consumer group.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 60, Issue 8, August 2007, Pages 836–847
Journal: Journal of Business Research - Volume 60, Issue 8, August 2007, Pages 836–847
نویسندگان
Alexander Frenzel Baudisch,