Individualism–collectivism orientation and employee attitudes: A comparison of employees from the high-technology sector in India and Ireland

In this study, we examined the effects of individualism–collectivism (I/C) orientations on organizational commitment (affective and normative), tenure intent, and willingness to expend effort among Indian and Irish employees. Results indicated that Indians exhibited higher willingness to expend effort, affective and normative commitments than the Irish employees. Irish employees, however, reported higher tenure intent than Indians. The self-reliance dimension of I/C predicted commitment and tenure intent in the hypothesized direction. The competitiveness dimension of I/C predicted tenure intent in the hypothesized direction but predicted commitments and effort opposite to the hypothesized direction. Supremacy of individual goals dimension of I/C predicted effort and solitary work preference dimension of I/C predicted effort and normative commitment in the expected directions. Implications are discussed.