Entry-Timing Strategies: The Road Ahead

We argue that, despite significant progress, the extant entry timing literature still suffers from several shortcomings and, in particular, it fails to integrate into a coherent and integrative framework the latest findings from contiguous management literature streams. We propose that entry timing literature can be significantly enriched and its predictive power enhanced by incorporating insights from institutional theory, industry life-cycle, categorical dynamics, and by further elaborating on the implications of these theories for the firms' entry timing decisions. Our review also suggests that our understanding of early movers advantages can be improved by considering more explicitly the strategies and business models pursued by later entrants.