کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1021406 | 1482914 | 2010 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Geographical Co-Location, Social Networks and Inter-firm Marketing Co-operation: the Case of the Salmon Industry
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Geographical Co-Location, Social Networks and Inter-firm Marketing Co-operation: the Case of the Salmon Industry Geographical Co-Location, Social Networks and Inter-firm Marketing Co-operation: the Case of the Salmon Industry](/preview/png/1021406.png)
چکیده انگلیسی
This study looks at the factors that influence the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. Analyses indicate that informal social networks help explain the observed relationship between geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. A theoretical model is proposed for further research in the field that, until recently, has been traditionally analysed only by economists. Practical implications are suggested for practitioners and policymakers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Long Range Planning - Volume 43, Issues 5–6, October–December 2010, Pages 675–690
Journal: Long Range Planning - Volume 43, Issues 5–6, October–December 2010, Pages 675–690
نویسندگان
Christian Felzensztein, Eli Gimmon, Sara Carter,