Investigating the impact of demand amplification on freight transport

Despite freight transport operations being influenced by supply chain dynamics, there has been only a very limited investigation into the impact of demand amplification on this function, with almost no analytical research. This paper aims, through spreadsheet simulation of a generic production control system, to quantify the impact of demand amplification on transport performance. Performance measures evaluated include both transport cost and efficiency. The results in general find a negative relationship between transport performance and demand amplification. It is also found that the ratio of vehicle capacity to average demand affects these results.