Supply-chain partnership performance

We model the strategic as well as the operational dimension of performance of supplier–retailer partnerships in terms of five factors: (1) information exchange; (2) trust; (3) joint partnership management; (4) relationship-specific assets; and (5) partner asymmetry. Our paired data are from 74 supplier–retailer partnerships in the consumer-packaged goods industry. As a result we found that the factors that best model strategic performance are different from those that best model operational performance. All companies are in Korea and the retailers include international companies like Carrefour, Tesco, and Wal-Mart while suppliers include Coca-Cola, Kimberley-Clark, and Nestlé.