کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1024975 941777 2008 21 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Electronic government: Rethinking channel management strategies
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار، مدیریت و حسابداری (عمومی)
پیش نمایش صفحه اول مقاله
Electronic government: Rethinking channel management strategies
چکیده انگلیسی

This article explores how an alternative multichannel management strategy can improve the way governments and citizens interact. Improvement is necessary because, based on empirical data from various sources, the conclusion can be drawn that there is a gap between the communication channels governments prefer and those that citizens prefer. Governments may be too much guided by rational arguments like the cost efficiency of channels while citizens may choose channels depending on, e.g., task characteristics, personal characteristics or situational factors. In order to close the existing gap and to increase understanding about how different channel types may be positioned in multichannel management, this article proposes an alternative multichannel management strategy that takes both the citizen’s and the government’s perspective into account. This strategy is based on differences in channel types and channel modes via which governments and citizens interact.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Government Information Quarterly - Volume 25, Issue 2, April 2008, Pages 181–201
نویسندگان
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