Coping with time pressure in interfirm supply chain relationships

In today's evolving marketplace, firms must increasingly focus on developing responsiveness to meet customer demands. In the pursuit of such rapid response to customer needs, firms often demand that other members of their supply chain reduce cycle times of key business activities. Although tight deadlines are commonly imposed by customers, little is known about how supplier firms respond to such time pressure. Therefore, the purpose of this research was to learn more about the phenomenon of time pressure in interfirm relationships and determine how firms cope with this common situational constraint. Grounded theory methodology was utilized to discover a time pressure coping strategies taxonomy that is driven by evaluative criteria such as the frequency, magnitude, and attribution of time pressure. The model that emerged from this research provides information about the potential costs of leveraging interfirm relationships in order to achieve supply chain responsiveness.