کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028200 942284 2009 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
How to influence the birth of new business fields — Network perspective
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
How to influence the birth of new business fields — Network perspective
چکیده انگلیسی

This article explores the management challenges of emerging new business fields by using a network perspective. We are interested in the extent to which individual firms, by mobilizing cooperative networks of actors, can influence the emergence of radically new business fields. A framework describing the environment and the phases of emergence is proposed. Then the activities within each phase are discussed. Finally, we identify and examine the company-level capabilities involved in the management of these core activities. The study contributes to the management of new business fields.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 38, Issue 4, May 2009, Pages 450–458
نویسندگان
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