Intellectual capital in business-to-business markets

This paper reports on research concerning the level of knowledge assets possessed by firms in business-oriented vs. consumer-oriented industries. Further, the research also covers the level of competitive intelligence activity in these industry groups, estimating the level of interest of competitors in acquiring another firm's knowledge assets. From this information, we can begin to develop ideas about what types of firms and industries can really benefit from knowledge management systems and investment, as well as which can benefit from knowledge protection systems. As a result, the issues of knowledge management and knowledge protection become much more strategic and more obviously dependent on circumstances. Such a conclusion begs the question of what measures will help us to determine important circumstances and optimal knowledge strategies for competitive advantage, clearly opening up the field to a wide range of future research streams.