کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1028708 | 942333 | 2006 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Does adaptation pay off?
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
Adaptation has been taken as self-evident in earlier research. However, adaptation is vital between a buyer and seller in order to make the relationship more productive. The purpose of this paper is to analyse a win–win situation for both the supplier and the buyer. In such a situation the suppliers' adaptation results in an improved quality of produced products, consequently leading to a stronger position on the market. This paper describes a unique form of adaptation, which is both joint and individual among a group of suppliers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 35, Issue 2, February 2006, Pages 202–209
Journal: Industrial Marketing Management - Volume 35, Issue 2, February 2006, Pages 202–209
نویسندگان
Åsa Hagberg-Andersson,