کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029449 942627 2010 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effect of weather on consumer spending
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The effect of weather on consumer spending
چکیده انگلیسی

There has been a great deal of anecdotal evidence to suggest that weather affects consumer decision making. In this paper, we provide empirical evidence to explain how the weather affects consumer spending and we detail the psychological mechanism that underlies this phenomenon. Specifically, we propose that the effect of weather – and, in particular, sunlight – on consumer spending is mediated by negative affect. That is, as exposure to sunlight increases, negative affect decreases and consumer spending tends to increase. We find strong support for this prediction across a series of three mixed methods studies in both the lab and the field.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 17, Issue 6, November 2010, Pages 512–520
نویسندگان
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