کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029546 942637 2009 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidence
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidence
چکیده انگلیسی

Understanding the antecedents of shopper mall loyalty remains one of the crucial issues for both mall managers and retailing researchers. We propose a conceptual model that explains the psychological process by which shopper-based mall equity (e.g., the perceived mall value) generates mall loyalty. We collected data from shoppers in two urban North-American shopping malls (N=905). The empirical results were generally supportive of the model: Mall loyalty was significantly predicted by the commitment that shoppers held toward the mall; and that commitment, in turn, was significantly predicted by shopper's positive awareness of the mall's characteristics, and shopper's self-congruity. The latter construct, in turn, was significantly predicted by mall image dimensions such as the mall's environment and the quality of the products and services found in the mall. We also found the model to be invariant between female and male shoppers. Theoretical and managerial implications of the model and the findings were also discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 16, Issue 1, January 2009, Pages 50–60
نویسندگان
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