کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1029641 | 942649 | 2007 | 16 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Substitution or complementarity? How the Internet changes city centre shopping Substitution or complementarity? How the Internet changes city centre shopping](/preview/png/1029641.png)
The rapid expansion of the Internet has spawned a growing body of literature on the impact of online shopping (here called e-shopping) on physical shopping. This paper explores the impact of e-shopping on shopping at city centres in the Netherlands for 25 retail categories, using a sample of 3200 Internet users. Results indicate that in the short run, e-shopping is unlikely to have a significant effect on purchases at city centre stores. In the long run, however, e-shopping may well substitute for going to actual stores. Furthermore, consumers today frequently consult the Internet before making a purchase from a store, and the city centre constitutes a source of information before an online purchase is made. The impact of these events, however, differ largely among the various retail categories and types of Internet shoppers.
Journal: Journal of Retailing and Consumer Services - Volume 14, Issue 3, May 2007, Pages 192–207