Fundraising in Pakistani libraries: Perceptions of library leaders

This paper reports the findings of a study on library fundraising in Pakistan. The review of literature revealed that no formal survey on this topic was carried out before. However, general library literature in the country mentioned the examples of donations and gifts received in libraries. An opinion survey of selected experts in the field of library and information science from various cities was conducted. Their interviews were also audio-recorded. The library leaders showed their opinions on the importance of various fundraising activities. A SWOT analysis (strengths, weaknesses, opportunities and threats) of Pakistani libraries was also conducted. The respondents also expressed their opinions about which institution/group should start the process of library fundraising. According to respondents “there is a potential for library fundraising” in Pakistani society. The paper stresses that Pakistani librarians should be made aware of the importance and methods of seeking private money to improve their services.