کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10321579 659537 2005 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Using information-systems constructs to study online- and telephone-banking technologies
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
Using information-systems constructs to study online- and telephone-banking technologies
چکیده انگلیسی
The research literature has seen a number of studies aimed at understanding customer attitudes towards banking technologies, and thereby providing implications for developmental planning and marketing. However, even though banking technologies have a significant amount of information systems (IS) component to them, there is a paucity of research that considers them from the IS perspective. In this paper, we fill this gap by considering three constructs, namely usefulness, ease of use and usage, that are all rooted in the IS literature. We study user's perceptions of these constructs, as well as the relationships among them, for both online and telephone banking.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 4, Issue 4, Winter 2005, Pages 427-443
نویسندگان
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