Developing strategic measurement and improvement for the biopharmaceutical firm: Using the BSC hierarchy

► This paper presents the use of the analytic hierarchy process (AHP) to prioritize all of the measures and strategies in a BSC framework. ► This case illustrates selection or design of the most appropriate and helpful measures of the BSC in the pharmaceutical firm in an emerging market. ► According to the AHP, assure sustainable shareholder value, intellectual property, maintain the asset quality, and customer relationship management are the prioritizing strategies for strategy execution.