کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10323159 660909 2005 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Design and implementation of a case-based reasoning system for marketing plans
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
Design and implementation of a case-based reasoning system for marketing plans
چکیده انگلیسی
This paper targets at designing a CBR architecture and a method that facilitate the sharing and retrieving of cases of great concern to the marketing personnel. After an intensive survey of CBR methods and applications, a CBR system embedding multi-attribute decision making method, which provides both overall similarity level and similarity level of each selected attribute, is proposed to enhance the adaptation of a new marketing plan. In addition, a multi-attribute gap analysis diagram is developed to visualize the similarity along with the gap between candidate and target cases, so as to better support interaction and group decision making in the process of strategically formulating a new marketing plan. The CBR system was implemented and successfully demonstrated on case retrieval of a telecommunication company.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 28, Issue 1, January 2005, Pages 43-53
نویسندگان
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