کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10367766 873588 2005 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A user-friendly marketing decision support system for the product line design using evolutionary algorithms
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
A user-friendly marketing decision support system for the product line design using evolutionary algorithms
چکیده انگلیسی
A marketing decision support system (MDSS) is presented. It has a user-friendly and easy to learn menu driven interface. Its purpose is to assist a marketing manager in designing a line of substitute products. Optimal product line design is a very important marketing decision. The MDSS uses three different optimization criteria. It examines different scenarios using the “What if analysis”. Also, it finds optimal solutions only for small sized problems using the complete enumeration method and near optimal solutions for real sized problems using evolutionary algorithms. The user is not forced to be familiar with the underlying models.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 38, Issue 4, January 2005, Pages 495-509
نویسندگان
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