کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1038604 944228 2010 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Designing a business model for financial products for cultural heritage in the Korean market
موضوعات مرتبط
مهندسی و علوم پایه شیمی شیمی تئوریک و عملی
پیش نمایش صفحه اول مقاله
Designing a business model for financial products for cultural heritage in the Korean market
چکیده انگلیسی

There are many contingent valuation (CV) studies to estimate the economic benefits of cultural heritage, but few provided advice on the design of financial products for cultural heritage assets. This paper conducted conjoint and willingness-to-pay (WTP) analyses for providing the design implication of these financial products. We calculated WTP for each attribute. The result of conjoint analysis shows that people prefer a short period of investment, high-expected rate of return and small amount of money invested. Only the amount invested and the rate of return on investment are significant to estimate WTP for these financial products.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cultural Heritage - Volume 11, Issue 3, July–September 2010, Pages 315–320
نویسندگان
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