کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10437805 | 912434 | 2005 | 22 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Product-line expansion and resource cannibalization
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موضوعات مرتبط
علوم انسانی و اجتماعی
اقتصاد، اقتصادسنجی و امور مالی
اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Diversification research argues that new products are more successful when they leverage a firm's intangible resources, which may support multiple activities without engendering rivalry for their use. However, numerous complementary resources may also be needed to exploit a firm's intangibles. If these resources are in limited supply, or if it takes time to acquire and assimilate additional resource capacity, then new products may impose costs on existing products by cannibalizing the services of firm resources. Our analysis of product introductions within the pharmaceutical industry provides evidence of resource cannibalization and suggests that product market experience helps offset some of these costs.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Behavior & Organization - Volume 57, Issue 1, May 2005, Pages 49-70
Journal: Journal of Economic Behavior & Organization - Volume 57, Issue 1, May 2005, Pages 49-70
نویسندگان
Peter W. Roberts, Susan McEvily,