Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good

We explore the impact of construal level on decisions involving conflicts between multiple ethical principles. Whereas abstract mindsets are associated with a focus on ethical issues and superordinate concerns, concrete mindsets are associated with financial self-interest. With abstract mindsets, we find that people abide by rather than violate ethical principles when only the self would benefit (single principle) but they violate ethical principles when doing so is a conduit for a greater social good (multiple principles). With concrete mindsets, people violate ethical principles for personal gain with less concern for the impact on the greater social good. Specifically, with abstract mindsets, people were dishonest to secure larger donations (Study 1) and dishonest to make larger (smaller) donations to charities that supported (threatened) the greater social good (Study 2a, Study 2b) whereas with concrete mindsets, people focused more on dishonesty for personal gain (Study 1, Study 2a, Study 2b).