The implicit self and the specificity-matching principle: Implicit self-concept predicts domain-specific outcomes

► Examined whether the specificity-matching principle extends to implicit self-concept. ► Participants completed measures of self-esteem and domain-specific self-concept. ► Used these measures to predict a global outcome and domain-specific outcomes. ► Implicit self-concept predicted specific outcomes, but not global outcomes. ► Implicit self-concept accounted for unique variance in the specific outcomes.