Targeting cessation: Understanding barriers and motivations to quitting among urban adult daily tobacco smokers

► Examines barriers and motivations to quit smoking in high prevalence urban sample. ► The smoking rate in the sample was almost double the national average. ► Intrapersonal, financial, social support, and social influence concerns are key. ► Gender, race, education, and age differences exist in barriers and motivations. ► Findings can be used to tailor cessation programs to particular groups.