Could masked conceptual primes increase recollection? The subtleties of measuring recollection and familiarity in recognition memory

► We review the estimation of recollection and familiarity, inspired by Andrew Mayes. ► In a recognition memory experiment, masked primes were shown before test cue words. ► Repetition primes increased 'familiar' responses, both hits and false alarms. ► Conceptual primes increased remember' responses (recollection), for hits only.