کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10492517 | 940273 | 2016 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Achieving collaboration with diverse stakeholders-The role of strategic ambiguity in CSR communication
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
The findings suggest a number of drivers for strategic ambiguity and connect these to active versus passive stakeholder response. Further, it advises how strategic ambiguity may be applied in CSR communication both across the wider stakeholder community and to specific stakeholder groups. In theoretical terms, the findings offer an essential advance in communication and stakeholder management practices around CSR philosophies by introducing strategic ambiguity in the format of branding, which could unify diverse stakeholders, stimulate innovation, and facilitate collaboration and co-creation. The presented communication framework, by being more universal, offers profitability in not only environmental and social aspects, but also in financial, and management terms.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 9, September 2016, Pages 3487-3499
Journal: Journal of Business Research - Volume 69, Issue 9, September 2016, Pages 3487-3499
نویسندگان
Christina Scandelius, Geraldine Cohen,