کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10492836 940283 2016 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
ترجمه فارسی عنوان
مدل سازی رفتار مصرف کننده آنلاین: برتری احساسات و تأثیرات مدرن نیاز به شناخت و سطح تحریک مطلوب
کلمات کلیدی
رفتار مصرف کننده آنلاین، احساسات، تعاریف، نگرش های آنلاین، نیاز به شناخت، سطح تحریک بهینه،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
A model of online consumer behavior incorporating emotions, cognitions, flow, entertainment, online attitudes and purchase intentions was developed and tested, as well as the moderating effects of need for cognition (NFC) and optimum stimulation level (OSL). Cognitions relate to website functional characteristics, while entertainment relates to its hedonic characteristics. Emotions encompass pleasure, arousal and dominance. Findings indicate that in the context of online visiting, emotions precede cognitions. Among other findings, the dimension of dominance played a major role in the model. The moderating effects of NFC and OSL on the model were tested individually as well as the interactive effects of these moderators. Strong main and interactive effects of NFC and OSL were found. Several key differential paths were identified. Finally, the article provides a description of website visitors based on these personality variables.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 2, February 2016, Pages 541-553
نویسندگان
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