کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10493121 | 940360 | 2008 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Tails of animal attraction: Incorporating the feline into the family
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
Increased urbanization and female employment have led to the cat overtaking the dog as the companion animal of preference. However, this article looks beyond lifestyle changes as reasons for the popularity of the cat. The article explores the emotional consumer-socialization process involving the incorporation of the cat into the family. Subjective personal introspection (SPI) and supporting vignettes of female humans in their families (all of which were high-involvement owners) explore the hows and whys of feline incorporation. The study identifies several categories of incorporation. The findings suggest that this complex process involves many factors - namely, consumer socialization, intergenerational influence, brand loyalty, commitment, near-instant loyalty, immediacy, distress, anthropomorphism, and nostalgia. These factors underpin the intimacy and care the human-feline relationship expresses. The ability for humans and cats to bond in a way that fosters emotional intimacy can be considered one of the purest forms of relationships.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 61, Issue 5, May 2008, Pages 434-441
Journal: Journal of Business Research - Volume 61, Issue 5, May 2008, Pages 434-441
نویسندگان
Hilary Downey, Sarah Ellis,