Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions

This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant literature. A description of the study's protocol follows. The article then covers five thematic categories that result from the investigation. The analysis of text from the consumer essays and a few precious photographs bring life to the case reports. The close provides implications for consumer-behavior scholarship and marketing practice in a variety of intra- and inter-species domains.