کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10493145 | 940360 | 2008 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Can we live without a dog? Consumption life cycles in dog-owner relationships
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
This article uses an observational study of dog ownership to explicate understanding of consumer behavior in the marketing of pet and pet-related products. A close examination of the relationship between dog and dog owner reveals more than metaphorical parallels in consumer behavior. Dog ownership reveals a reciprocal altruism that prohibitive restrictions support. These restrictions are protective and punitive. The values and beliefs of the dog owner underpin these restrictions. The dependency on primitive cognitive functions within the domestic environment enables the dog owner to internalize an ideal through the relationship with the pet. This internalization explicates the need for businesses to support pet and pet-related products by core values rather than slogans and glossy programs to complement the dog owner's view of the relationship with their dog.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 61, Issue 5, May 2008, Pages 565-573
Journal: Journal of Business Research - Volume 61, Issue 5, May 2008, Pages 565-573
نویسندگان
Tony Ellson,