کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10493425 | 940417 | 2005 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumer derived utilitarian value and channel utilization in a multi-channel retail context
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله

چکیده انگلیسی
Changes in the retail environment have stimulated retailers to develop strategies aimed at synchronizing multiple, complementary channels to service an increasingly diverse consumer marketplace. Survey data from a nationwide random sample of consumers was used to examine the influence of the utilitarian values of information attainment, price comparison, possession and assortment seeking on channel information search and ultimately purchase frequency across brick and mortar, catalog and Internet retail channels. Significant differences were found in the underlying utilitarian values influencing consumer channel utilization. Further differences were observed across channels in the relationship between channel information search and channel purchase frequency. Implications for academics and practitioners are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 12, December 2005, Pages 1643-1651
Journal: Journal of Business Research - Volume 58, Issue 12, December 2005, Pages 1643-1651
نویسندگان
Stephanie M. Noble, David A. Griffith, Marc G. Weinberger,