کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10493434 | 940417 | 2005 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Expansion strategy of international hotel firms
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
This paper examines the expansion choice between 'hierarchical' and 'market' modes of development decision of international hotel companies. It develops a theoretical framework, combining both transaction cost economics (TCE) and agency theory (AT), to identify the country- and firm-specific factors that influence the choice among franchising, management contracts, and company ownership. The robustness of framework is supported by the empirical results using cross-sectional data of new development for international hotels. It suggests that the most influential factor on the development decision is the degree of proprietary content and idiosyncratic knowledge embedded in the service provided. The higher the market segment of operation, the higher the specialised skills and managerial expertise required for hotels to operate according to standards; therefore, the more likely a hierarchical mode will be used for their development.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 12, December 2005, Pages 1730-1740
Journal: Journal of Business Research - Volume 58, Issue 12, December 2005, Pages 1730-1740
نویسندگان
Jean Jinghan Chen, Irini Dimou,