کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10493620 940436 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Information technology-enhanced pricing strategies: managerial and public policy implications
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Information technology-enhanced pricing strategies: managerial and public policy implications
چکیده انگلیسی
The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 9, September 2005, Pages 1169-1177
نویسندگان
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