کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10496724 | 942639 | 2005 | 14 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The objectives are to provide a model to estimate the amount of varied behaviour (VB) of retail customers that might be controlled by managers, and to find if the store format determines differences in the potential level of controllable VB, and in the management tools. We apply a multi-sample SEM estimation of the management model to the operation of a grocery multi-format retailer. The first finding is that the VB is only partially determined by the managerial action. The second major finding is that the store format determines differences in the amount of controllable VB and in its management.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 12, Issue 3, May 2005, Pages 151-164
Journal: Journal of Retailing and Consumer Services - Volume 12, Issue 3, May 2005, Pages 151-164
نویسندگان
Carmen Berne, Jose M. Mugica, Pilar Rivera,