Vitamin C and carotenoids in organic and conventional fruits grown in Brazil

► Organic acerola presented higher concentration of AA and total vitamin C. ► Organic and conventional fruits were considered excellent sources of vitamin C. ► The studied fruits contribute to meet the nutritional requirements of vitamin A. ► Acerola was the most important source of provitamin A. ► There was no evidence of the nutritional superiority of the organically grown fruits.