Energy use, climate change and folk psychology: Does sustainability have a chance? Results from a qualitative study in five European countries

Citizens’ support for policies that aim to curb carbon emissions and energy use is often seen as informed by their values, attitudes and perceptions of the environmental problem in question. We argue that we also need to understand how people conceptualise policies and the governance approaches underpinning them to be able to judge the likely acceptance of policy change.In this study, we draw on qualitative interviews (n = 202) from five European countries to explore citizens’ views on governance approaches to stimulate behavioural change in the field of resource use, including regulations, price changes, collective action, technological change and education.We found that many of our interviewees referred to generalised characteristics of humankind and contemporary society to back up their arguments for or against specific governance approaches. In particular, many interviewees concurred that people in general were so self-centred, driven by habit and money- and consumption-oriented that only strict regulations, drastic price changes and technological innovation could possibly achieve widespread behavioural change. As a consequence, such ‘folk psychologies’ can have substantial impact not only on public acceptance, but also on the success of policy measures that aim to reduce citizens’ resource use.

► Many of our interviewees referred to generalised characteristics of humankind and society when discussing policies in relation to climate change and energy use.
► Interviewees concurred that people in general were self-centred, driven by habit and money- and consumption-oriented.
► For this reason, only strict regulations, drastic price changes and technological innovation could possibly achieve widespread behavioural change.
► Such ‘folk psychologies’ need to be addressed to enhance public acceptance of policy measures that aim to reduce citizens’ resource use.