Relationship goals of middle-aged, young-old, and old-old internet daters: An analysis of online personal ads

Purpose of the studyResearch on courtship patterns and romantic relationship in later life has not kept pace with the burgeoning number of older adults interested in dating.Design and methodsWe conducted content analyses of themes arising from 450 personal ads written by middle-aged (40–54), young-old (60–74), and old-old (75 +) participants.ResultsSignificant differences between the young-old and the middle-aged were few; those between the young-old and old-old were numerous. Compared to the old-old, the young-old and middle-aged were more likely to mention adventure, romance, sexual interests, and seeking a soul mate and less likely to mention health.ImplicationsThis study increases our understanding of relationship goals in later life and highlights the error of treating all older adults as a homogeneous group. Practice and policy can benefit from more nuanced distinctions between age groups and an enhanced recognition of the vibrant emotional, romantic, and sexual lives of older adults.

► Analysis of relationship goals in online personal ads written by older adults.
► Themes in ads include adventure, romance, sexual interests, health, and loneliness.
► Overall, the young-old are more similar to the middle-aged than to the old-old.