Analytical Network Process for logistics management: A case study in a small electronic appliances manufacturer

The purpose of this study is to present an application of Analytical Network Process (ANP) for determination of best logistics partnership strategy of a small electronic appliances manufacturer operating in Turkey. The model includes both qualitative and quantitative factors which have been determined by literature review and the expertise of the company managers. Three different logistics management alternatives, “In-house Logistics”, “Third Party Arrangements”, and “Strategic Alliance”, are evaluated by an ANP model. Pairwise comparisons have been obtained through a survey conducted with the company personnel and sector managers. The results provide a decision support for the company courting strategies for logistics management under the aspects of “Law and Regulations”, “Corporate Structure”, and “Economical Factors”; given in “Customer”, “Finance” and “Technology” Dimensions.