کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1142949 1489586 2012 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Capacitated assortment and price optimization under the multinomial logit model
موضوعات مرتبط
مهندسی و علوم پایه ریاضیات ریاضیات گسسته و ترکیبات
پیش نمایش صفحه اول مقاله
Capacitated assortment and price optimization under the multinomial logit model
چکیده انگلیسی

We consider an assortment and price optimization problem where a retailer chooses an assortment of competing products and determines their prices to maximize the total expected profit subject to a capacity constraint. Customers’ purchase behavior follows the multinomial logit choice model with general utility functions. This paper simplifies it to a problem of finding a unique fixed point of a single-dimensional function and visualizes the assortment optimization process. An efficient algorithm to find the optimal assortment and prices is provided.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Operations Research Letters - Volume 40, Issue 6, November 2012, Pages 492–497
نویسندگان
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