Optimal use of historical information

When historical data are available, incorporating them in an optimal way into the current data analysis can improve the quality of statistical inference. In Bayesian analysis, one can achieve this by using quality-adjusted priors of Zellner, or using power priors of Ibrahim and coauthors. These rules are constructed by raising the prior and/or the sample likelihood to some exponent values, which act as measures of compatibility of their quality or proximity of historical data to current data. This paper presents a general, optimum procedure that unifies these rules and is derived by minimizing a Kullback-Leibler divergence under a divergence constraint. We show that the exponent values are directly related to the divergence constraint set by the user and investigate the effect of this choice theoretically and also through sensitivity analysis. We show that this approach yields '100% efficient' information processing rules in the sense of Zellner. Monte Carlo experiments are conducted to investigate the effect of historical and current sample sizes on the optimum rule. Finally, we illustrate these methods by applying them on real data sets.