The carbon neutral free for all

Businesses offering to make you or your company carbon neutral are proliferating on the Internet. The term carbon neutral is being defined by common usage. There are no standard ways of measuring your carbon emissions and so no standards for becoming carbon neutral. This paper examines eleven websites offering carbon neutrality. It compares online calculators, their results and the costs of offsetting calculated on the strength of those results. It traces two offset projects: one in Kenya, offering voluntary offsets and run by a not-for-profit organisation; one in India striving for UN Clean Development Mechanism status. The projects are traced from the online carbon offset retailer to the actual project on the ground in order to compare the online rhetoric with the time consuming and difficult work of developing community based projects in Third World countries. The paper offers a definition of carbon neutral based on the ways in which the term is being used. It also uncovers a range of issues for further discussion.