کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1744260 1017971 2016 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pricing policies of a competitive dual-channel green supply chain
ترجمه فارسی عنوان
سیاست های قیمت گذاری یک زنجیره تامین سبز رقابتی دو کاناله
کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
چکیده انگلیسی


• We extend the green supply chain with green product to the context of dual-channel.
• The manufacturer opens his wholly owned direct under certain conditions.
• The greening cost has great impacts on the green degree and the retail price of the green product.
• A two-part tariff contract can coordinate the decentralized dual-channel green supply chain.
• Extensions of consistent pricing strategy are discussed and different results are achieved.

This study examines a dual-channel supply chain in which the manufacturer makes green products for the environmental conscious. We discuss the pricing and greening strategies for the chain members in both centralized and decentralized cases using the Stackelberg game model under a consistent pricing strategy. Furthermore, we compare the results of the single channel and dual-channel supply chains. We obtain that when the greening cost is greater than a threshold, the manufacturer does not open direct channel. However, when the degree of customer loyalty to the retail channel and the greening cost satisfy certain conditions, the dual-channel green supply chain does exist. Interestingly, we find that the retail price in the centralized green supply chain is higher than that in the decentralized supply chain, which contrasts with the result of ‘double marginalization’. We also propose a contract to coordinate the decentralized dual-channel green supply chain. Finally, extensions of consistent pricing strategy are discussed and different results are achieved. Our main contributions are that we introduce e-commerce into green supply chain management and obtain pricing and greening strategies for chain members.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 112, Part 3, 20 January 2016, Pages 2029–2042
نویسندگان
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