کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1745774 1522220 2012 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Web based social and environmental communication in the Australian minerals industry: an application of media richness framework
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
پیش نمایش صفحه اول مقاله
Web based social and environmental communication in the Australian minerals industry: an application of media richness framework
چکیده انگلیسی

This paper considers the potential of the World Wide Web (web) as a medium for communicating social and environmental issues in the Australian minerals industry. The media richness framework was used to assess the communication potential of the web. The communication of social and environmental issues on websites of three Australian mining companies was analysed over a period of time. Interviews were also conducted with sustainability and communication managers from these companies. Findings suggest that companies are still learning about web based social and environmental communication. There was varying usage of different web capabilities across the three companies. Managers were willing to utilise the organisational and mass communication capabilities of the web more than its timeliness and presentation features. Limited consideration was given to the interactive potential of the web. It was also found that certain social considerations could limit the use of the web for social and environmental communication.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 25, April 2012, Pages 73–85
نویسندگان
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