Path creation for sustainable consumption: promoting alternative heating systems in Finland

There are many cost-effective technologies to reduce resource use and carbon dioxide emissions in space heating, yet they are adopted very slowly, and inefficient heating systems persist. In this article, we examine path dependence and path creation in home heating systems. Path dependence refers to the self-sustaining characteristics of existing systems such as the dominant energy system. Path creation is a related concept that highlights entrepreneurship in ‘mindfully deviating’ from existing paths and creating new ones by engaging various stakeholders and generating momentum. Research on path creation in energy systems has focused on energy production systems, whereas end-use technologies have gained less attention. We explore the role of path creation in end-use technologies through four attempts to change heating systems for detached houses in Finland via the promotion of heat pump technologies. Within the path creation process, we focus on how the initiators of new paths try to counter the forces maintaining the dominant system. In particular, we pay attention to how small organizations make use of co-operation to challenge the existing path. The aim is to identify the conditions for successful path creation by entrepreneurs and energy end-users under adverse conditions.