Voluntary Pollution Prevention Programs in New Zealand – An evaluation of practice versus design features

Coordinated voluntary approaches to Pollution Prevention are widely practiced in many western-style economies. However, little empirical research has been undertaken into the extent to which these approaches match best practice pollution prevention approaches. In this paper nine programs employed by five regional and district councils in New Zealand are evaluated against nine ‘Best Practice’ design features. All five councils’ pollution prevention programs contained some of the best practice design features in their program’s design. Perhaps not surprisingly the older programs rank highest out of the five. However, all programs have the potential to develop towards containing all of the ‘best practice’ design features, with most emphasis needed on the credibility of program monitoring. From an ongoing research perspective, and also from an overall PP program performance point of view, the biggest challenge remains the extent and depth that the programs apply each of the design features. As presented they are extremely generic. While generic design features provide for flexibility in implementation, often seen as a positive, they can also be a recipe for ‘tokenism’, something that future researchers and program managers need to be aware of. We also sought to determine if these programs were contributing to sustainable management in New Zealand. Findings in this respect were equivocal. This finding in part is due to the lack of specificity around targets, monitoring and reporting, items needing further attention from managers and researchers.