A life cycle perspective on environmental effects of customer focused packaging development

This study explores the possibilities of increasing customer satisfaction and reducing the environmental impact from food-packaging systems in a life cycle perspective using results from a study on consumers' demands on packaging based on Kano's Theory of Attractive Quality. It assesses the environmental effects of potential improvements in quality attributes. The results show that there are obvious potentials to increase customer satisfaction and at the same time decrease in the environmental impact of the food-packaging system, especially when the packaging design helps to decrease food losses. There were many connections between quality attributes and environmental impacts.